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Androgyny to Zeitgeist

FDM book introduces students to how fashion “works”

  • 16 November 2020
  • Author: Mark Berthold
  • Number of views: 1021
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Androgyny to Zeitgeist

How does a style become a fashion? Why do trends spread and decline? For the beginner student, Introducing Fashion Theory: From Androgyny to Zeitgeist is a one-stop resource that covers theories of fashion and appearance behaviors from the perspectives of fashion businesses, individuals, society, and culture.  

It’s the second edition of an earlier book, Key Concepts for the Fashion Industry, that was widely adopted by fashion courses. This newly released version has been greatly revised and updated, including expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. It is designed to help students quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.

“I use this book in my FDM 101 course, ‘Introduction to the Fashion Industry,’” says author Andy Reilly, professor in the Fashion Design and Merchandising program, Dept. of Family and Consumer Sciences. “I wrote it because I wanted something that effectively and efficiently explains how fashion ‘works’ from different perspectives, appropriate for the beginning level study.  I’m glad students across the country found the first version useful, and I hope this update is equally well received.”  

Professor Nancy Rabolt of San Francisco State University adds, “Using historic, cultural, and current fashion examples, Introducing Fashion Theory helps explain our everyday clothing habits and the paradoxical nature of fashion.”

The book is soon available from Bloomsbury Publishing, as well as on Amazon, Brookline Booksmith, GoodReads, and others.

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