Fashion Design and Merchandising Degree Program
The mission of the instruction program in FDM is to provide students with appropriate knowledge and skills for career positions in apparel and fashion-related industries; to promote understanding of the effects of global social, economic, sustainable, and political issues on apparel and fashion-related industries and on modes of dress; to foster appreciation of the role of dress and appearance as these reflect and shape individual behavior, social and economic exchange, and cultural conditions; to nurture intellectual growth and creativity, and to support the mission of the College of Tropical Agriculture & Human Resources by fostering student acquisition of problem-solving, analytic, and communication skills.
The FDM curriculum provides students with the knowledge and skills needed for career positions in apparel- and fashion-related fields. Students learn fashion industry operating methods; develop buying and merchandising plans; study textile fibers and fabrics; create fashion apparel lines; examine Hawaiian, Asian, and western costume artifacts; analyze the effects of social, political, and economic conditions on local, national, and global industry operations and consumer needs; and study current concerns relating to social responsibility, ethical issues, and environmental impacts as these relate to fashion businesses and consumers.
Courses cover these and related topics:
- Fashion sketching
- Textile properties
- Apparel design and construction
- Retail buying and merchandise management
- Fashion promotion and fashion show production
- Costume history
- Social and cultural aspects of dress
- Fashion computer-aided design
- Fashion forecasting and marketing
- International trade issues.
Goals and Objectives for all Students (UHM 2020-2021 Catalog)
- The student can apply basic construction techniques appropriate to particular fabric characteristics and garment type;
- The student can conduct evaluations of apparel product quality using industry standards, regulatory agency criteria, and appropriate industry terminology;
- The student can identify fashion trends and create professional presentations including environment and market analyses, consumer research, and a competitive analysis;
Appearance and Human Behavior
- The student can conduct, interpret, and present the results of research that examines the socio-cultural role of dress in human behavior
Ethics & Social Responsibility
- The student can discuss current issues and concerns in the textile and apparel industries and can evaluate the social and ethical consequences of these;
- The student can employ critical thinking, creativity, and technical skill mastery to prepare a substantive pre-employment portfolio appropriate for an emerging professional. The student will apply content learned in the classroom to real-world situations in the fashion industry.
Goals and Objectives for Merchandising Track (UHM 2020-2021 Catalog)
- The student can integrate and present knowledge of visual merchandising concepts and processes as well as merchandise presentation techniques by creating 3D virtual stores;
- The student can integrate knowledge of business operations, theories of consumer behavior, and quantitative skills to prepare comprehensive research-based manufacturing, merchandising, and retailing plans;
- The student can discuss current issues and concerns in the textile and apparel industries, including global issues regarding labor conditions, social responsibility and environmental impacts, and can evaluate the social and ethical consequences of these;
- The student can distinguish between professional and unprofessional behaviors and can describe and critique ethical and unethical industry practices;
- The student can integrate current political, cultural, and economic data with economic theories, practices and policies to produce research-based reports on international trade conditions and practices;
- The student can identify and present practices in brand architecture and effective brand-building strategies such as functional-level, corporate-level, and business-level strategic directions;
- The student can integrate knowledge of industry operations, theories of consumer behavior, and quantitative skills to prepare comprehensive research-based manufacturing and merchandising plans that include creative design components and typical industry documents based on quantitative data.
Goals and Objectives for Design Track (UHM 2020-2021 Catalog)
- The student can identify the basic principles of block pattern & pattern drafting and demonstrate the appropriate manipulation of the block as applied in the apparel industry;
- The student can create professional illustrations of designs according to industry standards;
- The student can demonstrate design creativity through sketches and storyboard presentations based on market research and construct garments using pattern development and industrial sewing techniques;
- The student can evaluate alternative construction methods for specific fabrics and apply appropriate construction methods to create original garments;
- The student can demonstrate ability in both the conceptual and technical aspects of apparel design and develop a creative collection for the fashion.