The Mind of Misbranding

Aurora Saulo (TPSS) and her co-authors applied the app BimiLeap to the emerging science of Mind Genomics to study which messages on food labels with geographical indications are perceived by respondents as truthful or misleading. They recently published the results in the journal Advances in Nutrition and Food Science, indicating that respondents considered it truthful when the name or brand or vignette of the product is consistent with the manufacturer’s location as declared on the package. A clustering program identified two mindsets, both of which agreed on the need for truthful and honest food labels with geographical indications.

Read the article here!