Bringing to Market

FDM hosts the 2020 Retail Business Plan Competition

  • 21 December 2020
  • Author: Mark Berthold
  • Number of views: 2449
Bringing to Market

Ideas may provide the seed, but having a good growth medium is also behind every successful startup.

Fashion Design and Merchandising added plenty of sunshine and nutrients with the CTAHR 2020 Retail Business Plan Competition. With sponsorship from the Pacific Asian Center for Entrepreneurship, Ten Mile Business Consulting, & Social Fuel Marketing London, our student competitors presented their ideas, mission statements, and elevator pitches to an online gathering of CTAHR faculty, staff and students.

So without further ado, our winners:

  1. Morgan Mathers ($400)
  2. Helen Park ($200)
  3. Jessica Rodgers ($100)

Each winner was also awarded:

"Thank you, Jacob and Phil, for your judging and sponsoring our students; Pacific Asian Center for Entrepreneurship Director Peter for your continuing support; and Associate Dean Ania Wieczorek and FDM faculty for supporting our students,” says FDM Associate Professor Young Jin Bahng.

“Everyone did great and I hope are able to relax after such a constant work flow this semester!” adds Savannah Adler, an FDM lecturer, CTAHR alum, and past winner of the competition. “A special mahalo to sponsor PACE. I am so grateful for their support throughout this semester and for providing the FDM 437 students with a grant to enhance their semester project and awards for the competition.”

Morgan Mathers

Elevator Pitch: For young women who want to shop high quality thrifted clothing that has already been carefully curated. Moku Manu is a boutique on Oahu Hawaii that offers high quality thrifted clothing unlike Plato’s closet or Goodwill Boutique, this shop carries a minimal selection of clothes that are timeless and current pieces. 

Mission Statement: Our mission is to inspire others to be conscious of the materials that they are consuming, and the  amount. By providing vintage and secondhand pieces we can be an outlet for eco-friendly fashion and help eliminate the demand for fast fashion. What Moku Manu provides helps temporarily keep clothing out of landfills, and eliminates the need for consuming new materials. Moku Manu’s mission is to play a role in the Circular Economy Model by handpicking quality garments that are timeless and unique, which results in owning a wardrobe with a longer wear life. Moku Manu also promotes the values of REUSE and REPAIR, through actively thrifting and caring for old/damaged garments to make them new and valued again 

Personal: Morgan is Fashion Design and Merchandising student who enoys free diving and spearfishing. Her connection to the ocean has inspired her to create a business that is sustainable for future generations. Morgan started Moku Manu in November 2019, by providing handpicked garments that were curated from local thrift stores in Hawai'i. 

Helen Park

My brand, Tubu, is an accumulation of everything I have learned from the fashion department from merchandising, fashion illustration, pattern making, and sewing.  During my time at UH, I have learned to find my own sense of personal design style that I've been able to translate into clothing to invite other women to help express and discover themselves. 

Jessica Rodgers

Aspire Up is a clothing brand that means to set one's heart and mind on things that are true. It started because of my passion for mental health in my community and also connects my faith with my love for clothing.


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